- 1994 – The beginning of our journey. Knitwear production began with the acquisition of five second-hand manual knitting machines, of Swiss origin. Production consisted of own designs addressing the internal market, being sold through cash & carry networks (Metro and later Selgros). The collections were designed and created internally, within the company. The raw material was purchased from Italian and German suppliers present on the Romanian market.
- 1999 – The first international contracts. The company completed its first "lohn" contract, producing women’s knitwear for the Italian group Max Mara. Max Mara is still present in Promar Textil Industries customer’s portfolio, but the current contracts are products, not "lohn"- based. The production capacity was increased after the acquisition of second-hand electronic knitting machines from a company in Romania. Thus, a superior efficiency of the production cost was achieved while increasing production capacity (by switching from manual machines to electronic knitting).
- 2001 – Acquisition of the first "state of the art" machines. The company has acquired three "state of the art" industrial machines. The new equipment is controlled with the help of a computer, which required a specialization course for the staff that took place in Germany. Production capacity and product quality have improved significantly, in terms of greater control of production costs.
- 2001- 2003 – Intensifyingthe marketing activities. This period was dedicated to intense promotional activities and trade. Promar Textil Industries has been internationally recognized and accepted in the European family of the luxury knitwear industry , becoming an important supplier for international brands from Italy, Germany, France, UK. The demand for knitted textiles has increased along with its complexity. The range of the product portfolio was diversified by integrating the production of knitted articles for men. Old machines that were not meeting the customer’s requirements were replaced with CNC knitting machine.
- 2003- 2006 – A significant increase in production capacity. Production capacity increased from approx. 20,000 items / year to 70,000 items / year (knitted articles / sweaters). In 2006 the company implemented a computerised production management system (planning / tracking / delivery). There have been significant investments in IT&C infrastructure for the acquisition and construction of a computer network server and to develop efficient software specialized for the production of knitted articles. Thus, the conditions for moving from the “lohn” production to the “full business” production were created. Furthermore, the raw materials, materials and accessories required in the production process were acquired and managed by the company internal ERP system . Hence, customers benefit from a stable and constant collaboration, keeping strict delivery times and a high level of quality and complexity of products.
- 2005 – The first innovative project. Promar Textil Industries shareholders launched the start-up business Kromatic SRL, based on the latest "seam-less" technology (production knitwear "seamless" / seam = stitch), developed together with a German group - leading supplier of knitting technology. The promotion of the “knit & wear” concept and developing this kind of manufacturing capacity was a pilot project at that time not only in Romania, but also internationally.
- 2007 – Merger of Promar Textil Industries and Kromatic. After the validation of Kromatic project on the market, the start-up business merged with Promar Textil Industries in 2007. Following the merger, the total production capacity increased from 70,000 items / year to 150,000 items / year (sweaters), maintaining a constant level in the next period. 2007 brought several changes in the structure of the organization, in order to integrate and adapt the structure of production taken from Kromatic SRL.
- 2008- 2009 – Aligning to the new market requirements under the international financial crisis. The financial crisis has affected the sales of our customers with pressure on the whole supply chain, leading to elimination of those suppliers not able to provide a well organized and controlled production system. Thanks to the superior level of competitiveness achieved after the investments completed in previous years, Promar Textil Industries managed to preserve its client portfolio and orders despite the unfavourable economic and financial context.
- 2009 – Diversifying the activity. All skills gained over time in the creation of clothing, in application of specific humid- thermic treatments and maintenance of garments led to the development of a new business division within the company, which opened in 2009 – professional laundry services unit for industrial cleaning of textiles – a unit offering complete and tailored services to customers by integrating production, maintenance and cleaning services (customized production and creation of textiles, washing and application- specific humid-thermic treatments, collection and timely delivery of customer items – all in a continuous cycle)...more details. Read more
Given the superior level of added- value offered to the clients, the company’s laundry service division grew permanently since its opening until now, addressing different industrial sectors:
- medical sector, providing services for protection and work equipment for the medical personnel, specific textiles for the emergency rooms, surgery rooms and professional medical equipments for outpatient accommodation capacities.
- different industries, providing services for individual work equipment and protection specialized uniforms for different fields of work (food and non- food), safety equipment certified by the National Institute for Safety Research and Development in Bucharest – certification body work equipment and personal protective equipment.
- retail, providing specific sales equipment for the entire network of “Cash and Carry”
- tourism, offering services for specific textiles for hotels and restaurants: textiles for hotel rooms (bed and bath), restaurant meals and other food units.
With a market share of 50%, Promar Textil Industries is currently one of the leading providers of professional lundry services in Central Romania and pays a special attention to the development potential of this division.
- 2009 – 2013 Launch of the own brands and further development. Since 2009, the company’s own brands have been placed on the market: Omme and Wednesday. In the context of the economic and financial crisis, Promar Textil Industries enhanced its trade relations with old clients as we have continued to align our technological endowment to customer requirements: flexibility, short delivery times, capacity, technical specificity. Despite the unfavorable international environment and lower purchasing power, we managed to develop our client portfolio , directing our offer to the segmentsof middle- and high quality products.
In 20 years of existence, Promar Textil Industries has evolved as a family owned business based on conservative values, influenced by the general context of the Romanian market and organically developing from the rudimentary technology in the early years, now reaching a very high standard in terms of technology, training, professionalism and human resources.